KlavyFlow vs Klaviyo flow templates
A template is created in Klaviyo
Klaviyo’s getting-started article opens the flow library from Flows, then Create flow. The library lists flows by marketing goal, ecommerce integration, and channel: email, SMS, or both. You can search, limit the list to one integration, or limit it to one channel. Open a tile, name the flow, pick a trigger when the template asks for one, and create it. The same article also lets you build from scratch. The winback article adds a third starting point: if an ecommerce integration is connected, a winback flow is already in the account. You can use that one, or use a winback from the library.
A new message defaults to draft. Draft queues nobody. Manual queues a send for a person to review. Live sends when the delay is up. A template that is still draft does not send, however complete the library preview looked. Review and turn on, or Update status, can set the configured actions together. Unconfigured actions stay draft, and the change applies when you save. The template is the structure Klaviyo copied into the account. The status on each message is what the account will do tomorrow.
The published cadence and the canvas are not the same object
Klaviyo publishes a frequency chart for an average brand, and separate articles for the pre-built series. The templates page records where those two disagree. The welcome chart marks two sends, immediately and at 4 days, while the welcome article’s pre-built series is three emails. The cart chart marks 4 hours and 1 day, while the cart article says 2 or 3 messages and a first delay of about 2 to 4 hours. Browse is one email at 2 hours on the chart. Post-purchase is immediately, 3 days, and 1 week. Winback is 2 months and 3 months on the chart, and three emails in the article, with the first delay a little longer than the buying cycle. Sunset is 1 day, 1 week, and 2 weeks, and the article says not more than 3 emails.
None of those marks send by themselves. The delay on the canvas sends. A library flow you shortened, or a pre-built flow the integration placed in the account, can differ from both the chart and the article. The abandoned-cart page is the checkout metric, the Placed Order filter, and the checkout URL. This page is the gap between that published starting point and the flow that is actually in the account.
The timeline reads the account after the template exists
KlavyFlow does not open the flow library and does not create the flow. After a read-only Klaviyo connection, a client workspace places each message on the elapsed day and shows the creative beside that day. A cart email with a 4-hour delay and a next-day follow-up sit on those days. A winback that waits two months sits on that later day. The timeline is the configured delay and the creative, not the attributed revenue and not the frequency chart.
It does not edit the trigger, change a filter, turn a draft live, or send the mail. Those controls stay in Klaviyo. Flow performance is a separate view for one selected flow, over 7, 30, or 90 complete account-local days. A missing observation stays unavailable. It does not become a zero, and another message’s totals do not fill it. A winback’s first send is often outside a 7-day window. The timeline still shows the delay. The performance view answers a different question, and only when the account has a result for that window.
What you still have to read in Klaviyo
The timeline does not replace the message status. A draft in the middle of a series that looks finished in the library is skipped, and the person continues. They do not appear on that draft message’s analytics. A manual message holds its own send in Needs Review while a later live message can already go out. Turning a manual message live does not send the people already waiting for review. Turning a live message to manual moves people who are waiting into Needs Review.
Profile filters are checked at entry and again before each message. Trigger filters on a metric flow are checked at entry and are not checked again at send time. Placed Order zero times since starting this flow is what makes a checkout template an abandonment flow. A buyer keeps failing it, so the later emails are skipped. Smart Sending is per message. Email defaults to 16 hours. SMS and push default to 24 hours. A skip is not rescheduled when the window ends. The best-practices page is that set of checks. The timeline shows whether the delays and the creative you checked are the ones connected to the workspace.
Each client account has its own copy
Klaviyo’s clone article is how you make another version inside the same account. Clone to this account keeps the trigger type. A list or segment flow can point at another list or segment. A metric flow can point at another metric. It does not turn a list trigger into a metric trigger. That change is a new flow. The clone’s messages start in draft, and the clone has its own analytics. Keep the original if you still need its history. Review the filters and any content that used the old trigger before you set the copy live.
An invitation to a second Klaviyo account does not merge flows. The library template you created for one brand is not the next brand’s canvas. KlavyFlow keeps one workspace per client and does not copy a template from one connection to another. The timeline is how you look at each account’s delays and creative without treating one brand’s campaign total as the other’s flow. Create and change the series in Klaviyo. Use the timeline when you need to see which version of the template is actually on, in that workspace.
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